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Crowdsourcing vs. Surveys: Insight Beyond Forms and Votes
The relatively new data collection model of crowdsourcing is becoming increasingly prevalent in modern marketing strategy. Those familiar with survey methodology are most likely wondering when to...
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Crowdsourcing Throughout the Research Process
While crowdsourcing has been used in market research for years now, it is often compartmentalized as an input method – an open way of gathering ideas from customers, prospects, and employees. In fact,...
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IdeaScale Acquiring Ideavibes for Canadian Presence
IdeaScale, a widely used open innovation software provider, today announced its intended acquisition of Ideavibes, a Canadian crowdsourcing platform. The mission of Ideavibes has been to offer...
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Crowdsourcing Innovation from an Employee Online Community
In the fall of 2012, BAYADA Chief Operating Officer Linda Siessel challenged the organization to find a solution for identifying and gathering the innovative thinking that was taking place in the 260...
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BLS Uses Meta-Feedback to Hone Its Surveys
Think about the last time you wanted to look up a statistic, apply for a new passport, or had a tax question. The federal government provides vital services to the citizens via the Internet, and with...
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How Can We Harness Entrepreneurial Innovation?
Every company wants to have the next great product or service. Some of the most disruptive ones lately have come out of the sharing economy—think Uber or Airbnb. The vast majority of these ideas have...
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Use the COSTAR Model to Polish Ideas Into Innovations
On October 21, 2014, we were treated to rare insight into the thought process of Silicon Valley innovators. The old adage that all the good ideas have been taken just isn’t true. Vivek Bhaskaran, CEO...
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Reducing Cognitive Stress on Survey Respondents
Data quality is directly proportional to comprehension and usability Challenge When it comes to survey and attitudinal behavior research, representative sampling and random probability sampling theory...
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